Free mode or as intelligent hardware trends 2015

The development of any industry are inseparable boost capital, a considerable part of the entire 2014 capital flow into the intelligent hardware areas, including business intelligence just hardware, software and application of intelligent hardware straddling the traditional hardware vendors intelligent hardware, and all the hardware platform for smart chips and so on. In addition, there are BAT, millet, Huawei and Haier intelligent hardware platform derived businesses, it is certain that in the upcoming

IOT (Internet of all things) era, intelligent hardware (including wearable) is the online access to the Internet is now the industry's new entrance, is the key to business ecosystem closed loop, does not want the fire immune.

The concept of intelligent hardware just emerging in 2013, 2014 with lightning speed to become a mainstream topic in 2014. Industry believe the rise of intelligent hardware for development, in fact, intelligent hardware should return to the initial stage of the smart home, because intelligence is mainly for people, equipment and people to solve the connection problem, and thus a variety of application scenarios constantly emergence, the corresponding intelligent hardware also %"occasional born.%"

Development of a brutal year, capital, incubators, technology, personnel, policies are tilted to the industry, in the air on intelligent hardware industry, which has a big trend in 2015.

Trend: Family intelligent hardware will become the mainstream

2014 most beautiful sweeping to the number of intelligent robots, although the device is not the slightest appearance of the robot. Brand new sweeping new robot models continue to emerge, the price dropped to a few hundred dollars from a few thousand dollars to make sweeping robot into the more low-income families, reduce product cost and technical difficulty of marketing is an important parameter. In fact, the intelligent hardware also should make a fuss about the human life, family life and build smart hardware is on the rise, which is part of the smart home.

Natural products to solve the people's pain points, there is a smart hardware manufacturers have introduced a product called %"chase drama artifact%" intelligent hardware, mainly to meet the American TV fans, the fans just need drama, no longer around to find sources for the next film. Speaking of downloads, Thunder also has an intelligent routing products, you can remotely download, go home you can see the film. Of course, in 2014 there was even a brick cast P96 portable cinema, cooking machine intelligence and WiLink intelligent power strip so smart home products. At present, there have been a smart wearable shoes and other products, in 2015 there will be more smart home products available.

Trends: intelligent hardware business will continue leveraging all the chips out of place

Now generally play smart chip hardware is all in Jingdong, the congregation raised net out first round of the congregation raised platform, to create brand awareness and influence, the congregation raised platform with intelligent hardware vendors equivalent to its endorsement. No pole-meter screen TV, a small K smart socket, all to raise money takee1 holographic cell phones, and other functional hardware products, a high ratio of one, three or even Dad air purifier in the congregation raised Jingdong received more than 11 million yuan of public funds raised.

A growing number of projects and product platforms with the public to raise the platform in hand, and Jingdong all other platforms are also happy with chips %"i speak%" This product launch platform for strategic cooperation, there will be more outstanding intelligent hardware projects have been selected to come out into the congregation raised platform. This is a win-win situation: the intelligent hardware business platform by means of the congregation to raise funds to complete the production of accumulation, but also with all the chips do promotion and marketing platform for the public to raise the aid of the public to raise interconnected and intelligent hardware business, constitutes a %"smart chip hardware congregation ecology.%" This means that, although not Jingdong intelligent hardware, but the congregation raised platform by a large number of businesses in the circle of its own, all aspects of the industry chain can collaborate with each other.

Trend three: software applications continue to cross the field of intelligent hardware

Traditional software and the development of mobile APP have encountered a bottleneck, software application high in the %"cloud%" applications have accumulated a large number of users though, they are all based on mobile phones and other mobile products, similar applications abound, the user uninstalls great chance of the current application, can be replaced at any time lose a user. In addition, the net realizable APP mode is very simple, the whole network of interconnected intelligent hardware impact on the way mobile applications are great.

In this case, a lot of software applications started doing hardware breakout. Ink weather launched air fruit, Mito Xiu Xiu launched beauty camera, sing it now do the next line KTV, in fact, around the %"K Song%" the theme of the hardware has a lot to do, other applications can also be considered a lot of %"soft hard combination %"products. In the intelligent hardware intranet line, while the invasion of intelligent hardware software applications are in the field, in 2015 there will be more such applications across the stage to enter the field of intelligent hardware.

Trend: towards intelligent hardware platform / ecology

In general, the development of small businesses in line with the law %"Jog into line%" geometry on this rule, most small businesses would choose a spot in the final %"face move into the body,%" the time has basically become a platform. Intelligent hardware products businesses are beginning a point, but other small businesses and BAT big platforms, in order to be more competitive and reduce costs have to integrate resources, so that multiple businesses eventually become a platform for joint cooperation, then become a %"smart hardware ecosystem. %"

For ecological millet, we heard of more, you can say that any one point is its intelligent hardware and even eco-smart millet home layout. Wen also said Jingdong before the congregation to raise, but also includes an intelligent hardware cloth, including %"all chips ecology%" Cool 360 shares is the same reason, Baidu has formed a %"small degree%" own product groups and Baidu hardware ecosystem. You may think that only big platform to do ecology, in fact, many small companies are doing, for example, there is called %"Remote E family%" business, doing the smart home hardware ecosystem already relatively complete.Overall, the field of intelligent hardware, the hardware is doing business through the integration of hardware resources to do the platform or ecology, does not do hardware business will do through the capital, which is the trend in 2015.

Trend five: Hardware Free mode is about to open

The next step is to say intelligent hardware free mode, the following main points: 1, the current intelligent hardware zero profit, and free is not much difference; 2, new materials and new production methods make more intelligent hardware cost is low; 3, profit point free model is that %"the wool in pigs%"; 4, you're not free, other manufacturers will be free.

In fact, free as promoters give you a CD, if you read this, there may be attracted to the contents of the disc, the promoter is not selling disc, but the disc content businesses already pay business information. 360 anti-virus software is an example of the era of free software model, launched in 2014 360 9.9 Ze key is no different and free.Products on Taobao free trial conducted with the public raised platform in front of several one yuan to buy, in fact, borrowed from the free mode, businesses gain the reputation and brand promotion. Free first person known hardware lephone Huang Ming is right roadshow, if he really successful business model, in 2015 there will be the first free mobile born. So, how do cell phones behind the intelligent hardware how to do. Free mode or will be fully open.

Trend six: Capital attention shift to the upstream industry chain

Intelligent hardware can rise, and capital boost absolute relationship. 2014 Venture Circle hottest two areas that are intelligent hardware and O2O, compared O2O fry concept, intelligent hardware more practical. Prior to 2014, most investors are smart cast molding and hardware products, as long as there is considerable market prospects of the project, basic can cast. From the beginning of the second half of 2014, intelligent hardware fiery some investors began to focus on the case of the industry chain, and some new material production businesses, factories and sound field sensor manufacturers began to receive favorable capital.

Hua Gu Hao Rui Investment Partners invested Tuman smart watches, including a series of wearable items, they are intelligent hardware industry in a soft spot. Tianjin TEDA is dedicated to investing can be done on a wearable device %"bend the power%" of the manufacturer, this is a smart investment in the upstream industry chain hardware. As for the 360 investment Cool, millet investment Gree, Tencent invested large Q, not repeat them here. In 2015, the focus areas of intelligent hardware capital of attention began to shift upstream industry chain.

Trend seven: business operations center of gravity %"offset%" Manufacturing

Here the phone as a %"smart hardware%Therefore, the smart phone is an important carrier of the initial phase of the hardware, intelligent hardware and wearable equipment are doing everything possible to %"connect%" the phone, so from the development trend of mobile phones can also see some of the development trend of intelligent hardware.

This is, from millet shares and 360 shares Cool beauty can be seen, the future of intelligent hardware industry have only the online marketing and promotion is a difficult, production and offline channels will become the industry's top priority, as intended business center in the field of intelligent hardware based businesses will transfer to manufacturing. Especially in the upcoming fourth industrial revolution, traditional manufacturing industries will be a qualitative soaring around made of %"new manufacturing ecology%" will be the focus of future business, all doing the smart eco hardware manufacturing businesses are inseparable from it a ring.

Trend Eight: intelligent hardware transformation relocation

Part intelligent hardware businesses will initially positioning the product is not accurate enough, after a period of exploration, will reposition the product, and then find a suitable location. At present, many intelligent hardware generation and second-generation products with different positioning, basically once again positioned to better reflect the product performance and advantages.

Take wearable equipped smart watch, now the intelligent kind of complicated watches, selling all kinds of brand name products simply can blind people's eyes bright. The second generation of a complete mess of the main security features of smart watches 360 children watches, smart watches Tuman after experiencing some ups and downs, have begun to hit medical, and later became a great platform for service providers and medical trends. Make a habit with traditional watch smart people together to replace the watch very difficult to determine the success of the product has a certain relationship with the positioning, ultimately depends on the user experience and pain points addressed. In 2015, there will be more intelligent hardware business because the first phase of the trial and error route and change strategy.